Business Marketing

Here are low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.

Don't Advertise Like a Big Business

Big businesses advertise to create name recognition and future sales. A small business can't afford to do that. Instead, design your advertising to produce sales... now. One way to accomplish this is to always include an offer in your advertising - and an easy way for prospective customers to respond to it.

Offer a Cheaper Version

Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

Offer a Premium Version

Some prospective customers are not willing to pay the asking price for your product or service. Others are more interested in paying a low price than in getting the best quality. You can avoid losing sales to many of these customers by offering a smaller or stripped down version of your product or service at a lower price.

Try Some Unusual Marketing Methods

Look for some unconventional marketing methods your competitors are overlooking. You may discover some highly profitable ways to generate sales and avoid competition. For example, print your best small ad on a postcard and mail it to prospects in your targeted market. A small ad on a postcard can drive a high volume of traffic to your website or generate a flood of sales leads for a very small cost.

Trim Your Ads

Reduce the size of your ads so you can run more ads for the same cost. You may even be surprised to find that some of your short ads generate a better response than their longer versions.

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